Measure the value behind every impression.
Build an outdoor media scenario and estimate campaign impressions, audience reach, CPM, response efficiency, projected value and ROI before making a media decision.
From traffic movement to campaign economics.
The calculator turns media inputs into an understandable campaign forecast. Adjust the assumptions yourself so the result remains transparent rather than relying on hidden numbers.
Impression Modelling
Estimate exposure using traffic, campaign duration, media faces, vehicle occupancy and visibility.
Media Efficiency
Understand estimated CPM, reach, cost per response and campaign spending efficiency.
ROI Forecast
Combine expected response behavior with commercial value to model projected return.
Scenario Planning
Compare conservative, balanced and high-visibility campaign assumptions instantly.
Build your campaign scenario.
Enter your campaign assumptions below. Results update instantly.
Media assumptions
Estimated media impact
Estimated exposures after applying your selected traffic, duration and visibility assumptions.
Before visibility adjustment
Approx. unique audience
Spend per 1,000 impressions
Based on response assumption
Estimated acquisition efficiency
Responses × value per response
Projected return relative to campaign investment.
Projected campaign value per rupee invested.
Impression growth
Strong visibility-to-investment relationship.
The current scenario generates substantial estimated exposure relative to campaign investment. Review traffic and visibility inputs against verified location data before final booking.
This calculator produces scenario estimates from the assumptions entered by the user. Traffic, viewability, audience behavior, responses and commercial returns should be verified against actual media-location and campaign data before making a booking or investment decision.
No hidden calculation logic.
The calculator intentionally exposes its core assumptions so TCF can later replace sample values with verified traffic, inventory, audience and campaign-performance data.
Numbers are better when they are backed by the right location.
Use this estimate as the starting point, then let TCF Media verify inventory, placement, traffic assumptions and campaign execution.